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Mission of SCHOOL OF WINE & SPIRITS BUSINESS is to give current and future managers a quality education based on our research activities and to contribute to the influence of our region. Part of an entrepreneurial and internationally open approach, our training programmes contribute to the acquisition of professional expertise, integrating the needs of business and societal responsibility.

Our mission allows us to define who we are as an institution and to define the objectives which drive our various training programmes.


  • As a school: a place of training (initial and continuous)
  • As a higher education institution: an institution with research activities which ensure the relevance of our teaching and the qualifications of our faculty
  • As a fully grounded player within the region: benefiting from its development and contributing, in return, to its attractiveness and competitiveness


SCHOOL OF WINE & SPIRITS BUSINESS training programmes share 4 common learning objectives that are based on their nature (initial or continuing education), their level (Bachelors or Masters) and their orientation (general training or specialist).

We are convinced of the relevance and necessity of developing entrepreneurial qualities among our students. These entrepreneurial skills can be put to service in a business creation/recovery project, but are equally essential in any organisation. To understand how to mobilise, to deliver a project, to show autonomy, adaptability, reactiveness… are now essential qualities in any programme of study, enabling integration and evolving into professional success.

The international dimension must also be part of our programmes. Regardless of the sector of activity and the size of the organisation that a graduate will join upon leaving the School, the professional environment will undoubtedly be globalised. Holding the keys to this global economy and more importantly learning to be an actor (learning to work with people from different cultures) are the fundamental principles of our training programmes.

Our training programmes need to be connected to business expectations. While it is essential that our training programmes equip our students with basic generic skills (analytic ability, knowing when to take a step back…), it is nevertheless essential that they also equip students with the skills, both generic and professional, expected by companies.

On graduation, students must be operationally prepared (or familiar with a specific skills set) while at the same time possessing the skills that allow them to evolve professionally. This connection to the corporate world requires strong involvement of companies in training programmes.

Finally, we are fully aware of our responsibility as an educational institution for training our students as citizens. We are convinced that it is part of our mission to make them aware of the role they will have to play in society, both as managers and as individuals. These dimensions have their place in our programmes.

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